What Game of Thrones did to the media
![Collage of a piece of medieval art of knights battling but their shields are different news media company logos.](https://cdn.vox-cdn.com/thumbor/7Z5oj_q5Z2YYvmi6RmVsuOXP8Tg=/0x0:2040x1360/1310x873/cdn.vox-cdn.com/uploads/chorus_image/image/73420034/247147_GOT_CONTENT_CVirginia_LEDE.0.jpg)
For a crucial decade in print media’s transition to the internet, HBO’s fantasy series Game of Thrones was a boon in traffic… for everyone. But what happened when every publication started chasing the same thing?