Autodesk’s Dara Treseder on the rise of the ‘intention economy’

Treseder talks Cannes Lions and AI in advertising on the latest episode of the ‘Rapid Response’ podcast.

When Elon Musk, Karlie Kloss, Travis Kelce, and a who’s-who of media, branding, and tech execs all converge, there’s plenty of buzz. From the Cannes Lions festival in the south of France, Autodesk’s Dara Treseder talks about the key themes, lessons, and intrigue that emerged. She explains why AI and women’s sports dominated much of the conversation, how the attention economy is giving way to the ‘intention economy’, and why influencers don’t want you calling them “influencers” anymore.