Rivian’s roadmap to profitability involves streamlining and slashing costs for EVs
![Rivian’s roadmap to profitability involves streamlining and slashing costs for EVs](https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/wp-cms-2/2024/06/2024-06-24T171445Z_1_LYNXMPEK5N0MV_RTROPTP_4_RIVIAN-ELECTRIC.jpg)
Rivian has never turned a quarterly net profit since it was founded in 2009 and lost $1.5 billion in the first quarter.
Electric-vehicle maker Rivian‘s drive to cut costs and turn its first profit has removed over 100 steps from the battery-making process, 52 pieces of equipment from the body shop and over 500 parts from the design of its flagship SUVs and pickups.