The rise of merch-core: As Swifties like Tom Cruise hop on bracelet swapping trend, experts reveal why clothing branded on your favourite stars is cool again (and how to wear it without correctly!)
![The rise of merch-core: As Swifties like Tom Cruise hop on bracelet swapping trend, experts reveal why clothing branded on your favourite stars is cool again (and how to wear it without correctly!)](https://i.dailymail.co.uk/1s/2024/06/24/22/86517247-0-image-a-13_1719264804449.jpg)
Clothing featuring celebrities is becoming cool again. UK stylist Rochelle White explained to FEMAIL way - as well as the right way to wear merch.