Galaxy Cinemas: An Overpriced Experience 

On Jan. 10, I received an email that has a 100 per cent success rate for putting a smile on a student’s face — it read, “Class is canceled tomorrow.” My immediate instinct was to book a ticket to watch Avatar: The Way of Water — a much-anticipated film for casual viewers and thirteen-years coming for its fans. The first film was hailed by both critics and the general audience for its jaw-dropping visuals and the immersive cinematic experience created by director James Cameron’s use of cutting-edge technology. Hence, I wanted to have the intended immersive cinematic experience, and the best Waterloo has to offer (keeping up with industry tech standards) is at Cineplex. But my experience of the movie on the ‘best screen of the theatre,’ supposedly equipped with the latest technology, was underwhelming and disappointing.Cineplex’s website lists a bunch of cinephile buzzwords like UltraAVX, 3D, HFR, and ATMOS®. But what do these buzzwords really mean and how much do they truly impact the a...