You can’t only blame AI for that creepy Toys ‘R’ Us ad

The toy retailer used OpenAI’s Sora to create an entire commercial. Instead of a creative feat, it feels like a creative flop.

When Toys “R” Us unveiled a new ad created entirely with OpenAI’s new Sora platform at Cannes Lions last week, its intention was to show off the creative potential of AI. The brand hails it as the first-ever brand film made with AI.