Verizon Refreshes Brand, Adds Perks

Verizon today launched a new logo for the company. The new logo trades a red checkmark for a soft yellow glow in the "v" of the wordmark. The company is also expanding its smartphone trade-in program and rolling our new ticket-access perks. "Verizon Access" is a new program for all Verizon customers offerings exclusive event ticket pre-sales and free giveaways. This includes "thousands of tickets to concerts and music festivals" as well as soccer and football games, and red carpet movie premieres.