‘I’m buying 10 packs’ cry shoppers after McVities announces new biscuit based on iconic chocolate bar
MCVITIES has announced a new biscuit based on an iconic chocolate bar and fans are thrilled.
Shoppers are raving over the new snack which combines a fan-favourite biscuit with the beloved chocolate.
The limited-edition Gold Digestives are a perfect blend of the nostalgic 80s Gold bar and the classic Digestive biscuit.
The highly-anticipated treat will be hitting shelves in Sainsbury;s from July 7 followed by Tesco, Waitrose, Co-Op, Asda, Morrisons and more soon after.
The latest addition to McVitie’s range promises to offer “an indulgent little pick-me-up that will make you feel like you’ve hit the jackpot with every bite”.
Gold Digestives join a family of flavours that already includes Milk, Dark, and White Chocolate – which was introduced last summer.
The original Digestive was created in 1839 by two Scottish doctors to aid digestion.
The recipe was later improved by Sir Alexander Grant and manufactured by McVitie’s in 1892.
It quickly became the best-selling biscuit in the UK and synonymous with tea time snack for most Brits.
Now, as the Milk Chocolate Digestive approaches its 100th anniversary, biscuit fans nationwide can enjoy a genuinely unique taste experience.
Gold Digestives stand out from the throng at the biscuit aisle thanks to this surprising and exciting collaboration.
Aslı Özen Turhan, Chief Marketing Officer at pladis UK&I said: “We’re always listening out for what new snacks our loyal fanbase are requesting, and this is one request we couldn’t resist fulfilling.
“Gold Digestives are certainly one of our most eagerly awaited launches of the year, one which brings together two of our most popular brands to create a truly unique addition to the McVitie’s family.
“We can’t wait to hear what our biscuit fans far and wide think of this winning combination.”
McVitie’s Gold Chocolate Digestives will be retailing at £1.98 for a pack of 15 biscuits.
Sweet-toothed fans have flocked to social media to express their excitement over the new launch.
One person wrote: “No way! I am buying like 10 packs of these.”
Another one added: “Now here’s a good top tier.”
A third person said: “I’ll be devouring a pallet load.”
Someone else wrote: “Omg we need these!”
A fifth person added: “Life just became complete.”
McVitie’s reinvents classic treat with launch of 3 limited-edition ‘nostalgic’ flavours
SWEET tooths are in for a treat after a snacks giant reinvented two of its classic products with a nostalgic twist.
McVitie’s has announced the release of limited-edition Cake Bars and Iced Gems Candy Floss, which are set to be hitting supermarket shelves in the coming weeks.
The brand-new Cake Bars are available in two tantalising and nostalgic flavours – Eton Mess and Lemon Meringue.
Sweet tooths eager to go down memory lane can indulge in the Eton Mess Cake Bar, a strawberry-flavoured cake bar filled with light and fluffy cream, crunchy meringue pieces and a decadent milk chocolate coating.
Those wanting a refreshing burst of citrus can go for the Lemon Meringue Cake Bar, featuring a zingy lemon sponge filled with zesty lemon cream, as well as crisp meringue swirls and sugar pearls, coated in rich milk chocolate.
Both flavours come in packs of five, each individually wrapped, making them the perfect on the go snack.
McVitie’s is also releasing limited-edition Iced Gems Candy Floss flavour in a playful twist on a classic family favourite.
Miniature crisp, crunchy biscuits are topped with a swirl of fluffy cotton candy sweetness in a playful reinvention of the beloved and classic flavour.
The McVitie’s Cake Bars will be available in UK supermarkets from March 18.
The Iced Gems Candy Floss will hit Iceland shelves from March 25, with other supermarkets to follow from April.
Adam Wolf, marketing director at McVitie’s said: “We’re very excited to introduce two new additions to the McVitie’s family that are perfect for summer snacking.
“We know our consumers love classic, nostalgic flavours, so we’ve created these new products with that front of mind.
“They’re the perfect sweet treat to enjoy with friends and family alike.”
It comes as McVitie’s has rolled out a NEW Jaffa Cake flavour inspired by a retro sweet favourite – but fans are divided.
The McVitie’s iconic dark chocolate-covered sponge filled with a unique twist is already available at Asda, and will be arriving in other supermarkets in July and August.
Fans have also been rushing to fill their baskets with “game charger” McVitie’s goodies that hold a delicious chocolate twist.
Earlier this year, the company has given fans a taste of nostalgia with a new limited-edition snack which brings a playful twist on a classic family favourite.
Biscuit fans have also had mixed reviews over a re-released McVitie’s treat – with some slamming it as “disappointing”.
But others were devastated to find the biccy had already raced off the shelves as it returned with a new recipe after being discontinued almost 20 years ago.