Video commerce gains traction, people spent 2 mn hours shopping: Flipkart

Homegrown e-commerce platform Flipkart on Thursday said video as a format is rapidly gaining adoption and Indian customers have spent over 2 million hours on its video commerce offerings in the past one year.

India is one of the top consumers of internet data, and with Indian consumers becoming increasingly tech-savvy and digitally inclined, video commerce in the country promises great potential.

According to Flipkart Indians have spent over 2 million hours on its video commerce offerings, from June 2023 to May 2024.

Tier 2 and tier 3 regions comprised 65 per cent of overall video commerce engagement, mostly in categories like fashion, beauty, personal care, home decor and furnishing. The maximum viewership clocked on a single live commerce video was 1.4 million, it added.

"Video as a format is rapidly gaining adoption, especially among women in tier 2 and tier 3 regions, millennials and the Gen Z audience pan India. The top 5 cities leading the way for Flipkart's Video Commerce ..