Consumer spending peaks in non-metro Indian cities: Visa

Visa, a global digital payments provider, revealed on Thursday that non-metro cities in India such as Dharamshala, Mullanpur, and Vishakapatnam are emerging as the biggest daily spenders. This insight comes from Visa Consulting and Analytics' consumer spending trends for the 2024 summer cricket season. Notably, there has been an overall increase in online transactions across all segments, with food and grocery delivery apps showing a 23% surge in usage.