Wolves look to break ‘templated’ kit supply model with SUDU deal
June 27 – Premier League Wolverhampton Wanderers have stepped away from the traditional big name kit suppliers to do what they say is a “landmark deal” with sportswear brand SUDU.
SUDU says the current ‘templated’ kit supply model is broken but that under their proposition they will drive better commercial return for clubs, better quality product and cheaper price points for fans.
Wolves say that by cutting out traditional licensing agreements,
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