Taco Bell launches $7 'Luxe Cravings Box'

(WXIN) - Taco Bell is joining other fast-food chains by offering a value-priced meal.

The $7 “Luxe Cravings Box” features four items and a medium drink. It’s packed with a Chalupa Supreme, Beefy 5-Layer Burrito and Double Stacked Taco, along with chips and nacho cheese.

The chain said the box represents a 55% savings when compared to the suggested menu price for each individual item.

“With the launch of the $7 Luxe Cravings Box, we’re giving consumers our most craveable items at an affordable price point and living up to our commitment on value to satisfy cravings with fan favorite full-sized menu items,” said Taylor Montgomery, chief marketing officer for Taco Bell North America.

Taco Bell also offers a $5 Taco Discovery Box and its Cravings Value Menu featuring items priced at $3 or less.

“Our Cravings Value Menu is one of the leading value menus within the industry, offering 10 items at under $3, because we believe consumers shouldn’t have to choose between affordability and abundance,” Montgomery said.

Taco Bell is the latest fast-food chain attempting to lure customers by offering more bang for their buck. Just last week, McDonald’s launched its $5 Meal Deal featuring a choice of sandwich, a four-piece order of McNuggets, small fries and a drink.