Verizon is the new Netflix, Kate Spade releases a ketchup-themed bag, and Toys ‘R’ Us gives us nightmares

These are the branding stories we’re following this week.

This week in the world of branding, Verizon ditched its 20-year-old brand symbol, Kate Spade kicked off #tomatogirlsummer, and Toys “R” Us ruined our childhoods with a creepy GenAI commercial. Here’s a recap of the branding stories we can’t stop talking about: