How big could an Apple AI services business be?

Apple could offer its billion-plus retail subscribers an AI service not unlike what OpenAI and Google offer, but with Apple’s guarantee of privacy and security.

Apple investors breathed a sigh of relief on June 10th when the company’s CEO, Tim Cook, and his deputies held a two-hour presentation about their intention to bring artificial intelligence to the iPhone, iPad, and Mac. Apple had been seriously lagging the giants of AI, Microsoft, and Alphabet’s Google, but they managed to turn things around sharply with a vision for AI assistants that actually offered some nice functionality.