Should Behavioral Segmentation Be the Primary Focus of Retailers?

In today's rapidly shifting retail landscape, consumers are increasingly rejecting the traditional narratives that once dictated their purchasing behaviors. A significant change has been observed in how shoppers perceive retailers, particularly those seen as inflating prices while their executives enjoy substantial bonuses and stock payouts. This discontent has even been linked to the rising incidence of theft in stores, as frustrated consumers seek to claim what they feel is their fair share amidst widening economic disparities.