Why is Nike’s stock price down? NKE shares plunge after gloomy sales warning

The footwear giant said it expects sales to decline in 2025 where analysts had been expecting an increase.

Shares of Nike are tumbling this morning. As of the time of this writing, the company’s stock (ticker: NKE) is down over 14% to $80.65 per share in premarket trading. The plummet in Nike’s share price comes after the company announced its fiscal Q4 2024 results yesterday. Here’s what you need to know.