China New Growth: Legacy brands revitalized as China-chic products unleash new demand

by Xinhua writers Shi Hao, Xie Xiyao and Deng Xianlai

BEIJING/WASHINGTON, June 29 (Xinhua) -- While ice cream in various flavors is available at grocery stores in Beijing, a host of young people still feel compelled to wait in a long line in the blazing sun for something special.

Priced at 9 yuan (about 1.3 U.S. dollars) per cone, the tea flavored ice cream is a superstar product of Wuyutai Tea, a compan