'Recent tariff hikes may drive more users away from Vodafone Idea'

Analysts suggest that Vodafone Idea (Vi) could encounter difficulties in retaining its 2G subscribers, as recent tariff increases indicate that competitors like Reliance Jio and Bharti Airtel remain focused on attracting Vi's low-end customers. Reliance Jio has maintained its rates for 4G feature phones, while Bharti Airtel has made minimal adjustments to its basic plans, highlighting their strategies to capture Vi's 2G user base.