The Boston Marathon got a new logo, and runners are not happy

Tiny changes to Spike, the marathon’s unicorn mascot, show how heated logo changes can be.

Back in 1890, the Boston Athletic Association chose the mythical unicorn to be its symbol. Later named Spike, that unicorn saw several redesigns in the ensuing century, before eventually finding its way to prominent placement on the Boston Marathon medal. For years, Spike faced leftward, its horn jutting into the banner type of Boston Athletic Association (B.A.A.). Then in early June, Spike changed course.