UN launches road safety campaign in US, to halve number of victims by 2030

The United Nations on Monday launched its global road safety campaign in the United States, which aims to halve the number of road-related victims worldwide by 2030.

The two-year advertising campaign seeks to educate people on basic, but life-saving, safety measures, such as wearing seatbelts and helmets and putting away phones on the road, UN Special Envoy for Road Safety Jean Todt told a news conference opening the US campaign.

The advertisements will appear on JCDecaux billboards in more than 80 countries and 1,000 cities, including New York City, Chicago, and Boston starting Monday, said Jean-Luc Decaux, president and co-CEO of JCDecaux North America.

He said the campaign underscores how the media's reach can raise awareness to save lives and further the message of international road safety.

The #MakeASafetyStatement campaign is part of the UN New Decade of Action for Road Safety, which launched in 2021. More than one million people die in road-related fatalities annually, over