Ad Spend Growth Slows While Some Usage Stalls: TikTok Stats Since the Ban Threat

Ad spend on TikTok year-over-year has been growing, but that growth has cooled since a potential U.S. ban was announced in March. Meanwhile, the platform's user growth, especially among younger people, is flagging, according to data shared by five sources. TikTok's ad spend in March--the month the potential ban was announced--was up 19% year-over-year, according...