Streaming services surge in popularity across the Nordics

A recent study reveals a significant rise in the use of TV and movie streaming services across the Nordic countries. According to the Polaris Nordic: Digital Music in the Nordics 2024 study by Teosto, Norway's TONO, and Denmark's Koda, 86% of Finns and an average of 89% of Nordics aged 12-65 now use streaming services. In Finland, this marks a 4% increase from two years ago. Notably, the public service platform Yle Areena has seen a remarkable 17% increase in viewership over the same period.