Beverages maker RockClimber plans to raise $5 million, aims Rs 100 crore turnover

RockClimber targets Rs 100 crore in sales, raising $5M for expansion and online growth. Launching energy drinks and focusing on quality, they have 140 distributors, mainly targeting the Middle East and Africa. Co-founder Deepak Poduval emphasizes farmer support, tech integration, and mobile fruit processing to overcome challenges like reluctant farmers and price volatility.