'PVR Inox derisking by making costs variable'

PVR Inox is implementing strategic changes in its multiplex business to mitigate risks and ensure profitability, focusing on revenue sharing, cost optimisation, and debt reduction. The chain plans to shut down non-performing screens, expand food courts, and introduce diverse content to attract more audiences. The company aims to open new screens while navigating challenges such as competition from OTT platforms and economic fluctuations.