The Tiffany Blue Box® | Tiffany & Co.

Long before brands had signature colors, the distinctiveTiffany Blue® hue was selected by founder Charles Lewis Tiffany for the cover ofBlue Book, Tiffany’s catalogue of exquisitely handcrafted jewels, first published in 1845.An integral piece of the House’s DNA, Tiffany Blue® was trademarked by Tiffany in 1998 and was standardized by the Pantone®Matching System to ensure that the hue, wherever it appears on Tiffany packaging, designs and advertising, is always the same. The custom color that Pantone created for Tiffany is called “1837 Blue,” named for the year Tiffany & Co. was founded, and a tribute to the longevity of our founder’s vision.Today, Tiffany Blue® and the Blue Box continue to make hearts beat faster—especially when diamonds are involved.