Mercedes seeks to tap first-time luxury buyers in India with entry-level EVs

Mercedes-Benz India, under CEO Santosh Iyer, launched the EQA 250 and EQB 350 to attract new luxury car buyers. Upcoming EVs include the EQS Maybach SUV and electrified G-Class, priced over Rs 3 crore. They achieved their best sales in 2023 and 60% EV growth in H1 2024, targeting Rs 1 crore income households for double-digit growth.