Moolah Kicks to Release Y2K-Inspired Women’s Basketball Shoes, as Seen on the Court by WNBA Star Courtney Williams

The Moolah Kicks "Y2K" pack arrives July 10.

If you’ve watched recent games closely — including the team’s WNBA Commissioner’s Cup win over the New York Liberty — Minnesota Lynx guard Courtney Williams has previewed what Moolah Kicks will release in the coming days.

Arriving July 10 is the Moolah Kicks “Y2K” pack, a nostalgia-fueled range of court-ready shoes inspired by the early-2000s. They will be available via Dickssportinggoods.com and in-store at more than 300 Dick’s Sporting Goods locations.

“Gen Z and Gen Alpha have really begun to own a wave of 2000s nostalgia and bringing back the Y2K aesthetic. While our cell phones have certainly advanced, the bright colors, styles, positivity and culture of that era are timeless,” Moolah Kicks founder Natalie White told FN. “The Y2K era plays well to women’s basketball, because it is an aesthetic in which individual styles are celebrated yet blend together seamlessly.”

The “Y2K” pack will include the women’s basketball-focused brand’s Triple Double shoe — which was made for centers and forwards — in “Glitch Mode” and “Pink Grl” colorways, looks that Moolah Kicks said are “ready to blind the competition.” The “Glitch Mode” colorway employs metallic silver on the uppers with Moolah branding reminiscent of a sticker, and the “Pink Grl” uppers are dressed in an electric pink cheetah print. Also, both feature Moolah Kicks’ new ice outsole, which the brand explained are comprised of a new chemical compound that “provides both longevity and state-of-the-art grip for indoor play.”

“Moolah’s ice outsole is a game changer for me. It looks cool, gives me confidence and means more than ever to represent the next generation of women’s basketball with performance and style,” Phoenix Mercury guard and Moolah Kicks ambassador Sug Sutton said in a statement.

In terms of the shoe’s construction, the Triple Double features a mid-ankle profile and a deep midsole drop-in for increased support, as well as a shank plate that cradles the arch and a responsiveness-focused cushioning system.

The Moolah Kicks Triple Double “Glitch Mode” and “Pink Grl” will be available in sizes 6-15 and retail for $135.

Also part of the “Y2K” pack is the “Neon Glo” colorway of the Neovolt Pro shoe, a predominantly white sneaker with hits of electric yellow, blue and pink throughout. The tech includes Moolah Kicks’ form-fitting technology, as well as energy-returning midsoles, a stability control heel clip for a quicker first step and a comfort-focused webbing lacing system.

The Moolah Kicks “Neon Glo” look will be available in sizes 6-15 and retail for $125.

Moolah Kicks confirmed both Williams and Sutton will wear the Y2K models during the season. “I love the fact that Moolah is 100% dedicated to women’s basketball and was the first brand to develop dope shoes that are performance first and look great as well,” Williams said in a statement.

There is also a kids’ shoe in the pack, the Press Break, which will come in the “Pink Grl” and “Neon Glo” colorways. The Press Break — a shoe Moolah Kicks created specifically for the biomechanics of a growing female foot form — features a mesh tongue and perforated toe box for maximum airflow, as well as material reinforcements for sharp movements and a herringbone tread pattern on the outsole for traction.

The Moolah Kicks Press Break “Pink Grl” and “Neon Glo” will come in sizes 3.5Y to 6Y and retail for $90.

As for the three colorways in the “Y2K” pack, White said Moolah Kicks directly reached out to the women’s basketball community — which includes feedback from hundreds of girls’ high school basketball players — to determine the top three looks.

Moolah Kicks also confirmed in a statement that its sales have grown 97 percent year-over-year for May and June, the months that coincide with the start of the WNBA season. White said this was made possible because of the brand’s product and authenticity.

“Our sneakers are better than ever, women’s basketball is exploding and we are proud to be the only brand built by and for female ballers, that is exclusively focused on the sport,” White said.

About the Author

Peter Verry is the Senior News and Features Editor for Athletic and Outdoor at Footwear News. He oversees coverage of the two fast-paced and ultracompetitive markets, which includes conducting in-depth interviews with industry leaders and writing stories on sneakers and outdoor shoes. He is a lifelong sneaker addict (and shares his newest purchases via @peterverry on Instagram) and spends most of his free time on a trail. He holds an M.A. in journalism from Hofstra University and can be reached at peter.verry@footwearnews.com.