Microsoft and Amperity Partner on AI-Driven Customer Data Platform

Microsoft and Amperity are working together to deliver data-driven insights and personalization designed to help retailers transform their customer relationships.

Microsoft acknowledged the partnership when it named Amperity a finalist in the Microsoft Retail and Consumer Goods 2024 Microsoft Partner of the Year Awards June 26, Amperity said in a press release.

“The momentum generated by numerous AI and Copilot announcements this year fueled innovation from our partners, enabling groundbreaking services and solutions to customers,” Nicole Dezen, chief partner officer and corporate vice president at Microsoft, said in the release.

Together, Amperity’s artificial intelligence-powered Lakehouse customer data platform (CDP) and Microsoft’s Azure cloud platform help retailers use current customer data analytics to shape omnichannel experiences and foster engagement and brand advocacy, according to the release.

Customers can use the tools to manage data, build custom experiences and workflows, and share insights across their business, according to a guide covering the partnership.

The offering has had a “transformative impact” on the companies’ mutual customers, Curt Lockton, senior vice president of strategic partnerships at Amperity, said in the release.

“The synergy between Amperity and Microsoft is pushing the boundaries of AI-driven customer experiences and empowering brands to harness the full potential of their data to understand their customers, deliver personalized experiences and drive revenue,” Lockton said.

The PYMNTS Intelligence report “What Generative AI Has in Store for the Retail Industry” found that generative AI improves the precision of retail marketing and sales initiatives. Fifty-seven percent of marketing and sales teams at retail companies are actively pursuing generative AI initiatives, compared to 31% of their peers in other industries.

In another development in the space, restaurant chain Bojangles said in March that it will use Bikky’s customer data platform across its 800 locations to gain more granular insights into guest behavior and in turn make informed decisions across all aspects of the customer journey.

When Microsoft launched its Dynamics 365 Copilot tool in March, the company said one use case for the tool is helping marketers create “highly personalized and targeted customer segments by having a dialogue with their customer data platform using natural language.”

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