Troye Sivan Named Rabanne’s First Global Makeup Brand Ambassador

PARIS - Troye Sivan has been named Rabanne's first global makeup brand ambassador.

Puig's brand, a powerhouse in perfume and fashion, launched a 90-piece makeup collection a year ago.

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Sivan is an icon in the LGBTQIA+ community and the fashion world, and a social media superstar with a fan base of 39 million.

The two-time Grammy-nominated singer, songwriter and actor will debut as the frontman of Rabanne's Fresh Touch Foundation, which previews Monday.

Sivan is no stranger to Rabanne.

"My first interaction was when I wore the fashion and always really loved it and felt very playful ...