How a brilliantly simple slogan helped the Labour Party win control of the U.K.
![How a brilliantly simple slogan helped the Labour Party win control of the U.K.](https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/wp-cms-2/2024/07/p-1-91152439-labour-branding.jpg)
Straightforward branding and clear messaging go a long way.
After 14 years out of power, the United Kingdom’s Labour Party won a majority in the July 4 parliamentary elections to take back control of government. They did it with a simple message: “Change.”