How the sky became a giant billboard
![How the sky became a giant billboard](https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/wp-cms-2/2024/07/p-91147266-How-the-sky-became-a-giant-billboard.jpg)
Brands like Lego, GE, and Netflix are using drone shows to promote their products and services. But who does the sky belong to?
Quick, think. You’re the CMO of a big brand, and you need to make a splash with your next campaign. You have the cash, but billboards are passé, TV is a bore unless it’s the Super Bowl, and the internet says that influencer marketing is out. What do you do?