In Petaluma, California, to-go cups will now be reused all around town
![In Petaluma, California, to-go cups will now be reused all around town](https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/wp-cms-2/2024/07/001-91152300-reusable-cups-citywide.jpg)
In a new pilot, more than 30 restaurants—from Starbucks to local cafes—are testing to-go cups that will be cleaned and sent back to the restaurants for reuse.
If you buy a latte from Starbucks in downtown Petaluma, California next month, it will come in a reusable cup with a bright purple back—and you’ll see similar to-go cups at more than 30 other restaurants in the city, from the Petaluma Pie Company to KFC.