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Designer Gaurav Gupta takes on fashion fakes

Designer Gaurav Gupta takes on fashion fakes

Fashion designer Gaurav Gupta is combatting counterfeit luxury products in India, filing nine lawsuits in the Delhi High Court. Gupta, whose designs are worn by stars like Beyonce and Cardi B, seeks ₹2 crore in damages from each counterfeiter and aims to secure restraining orders. The court has upheld Gupta's intellectual property rights, leading to destruction of counterfeit goods and payment of damages. His legal efforts set a precedent for protecting designers' rights against a growing global counterfeit market projected to reach $81 billion by 2026.

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