Etsy is using humans to stand out in an AI-obsessed world

Etsy’s new brand campaign aims to differentiate its shopping from the mass-production of Amazon and Shein.

Depending on your outlook, we may be on the cusp of an AI-fueled revolution or robot overlord apocalypse. Either way, our technological future is never far from the headlines. But Etsy’s new brand campaign takes a swipe at our culture’s current AI obsession, leaning into the humans behind its platform.