Life is Good store opens in downtown Saratoga Springs

A new store selling Life is Good apparel has opened in downtown Saratoga Springs. Life is Good Saratoga, located at 486 Broadway next to its sister store Saratoga Outdoors, opened on July 1.

SARATOGA SPRINGS, N.Y. (NEWS10) -- A new store selling Life is Good apparel has opened in downtown Saratoga Springs. Life is Good Saratoga, located at 486 Broadway next to its sister store Saratoga Outdoors, opened on July 1.

Saratoga Outdoors, formerly Mountainman Outdoor Supply Company, has been selling outdoor gear and clothing since 1993. When Saratoga Outdoors came to Broadway in 2008, it actually started as a Life is Good store called "Just Plain Good."

"We believe that this expansion reflects our commitment to bringing positivity and happiness to our customers," said the owners. "As longtime dealers of Life is Good apparel and products, we have always felt a deep connection to their uplifting mission and inspiring values."

Life is Good is a national that spreads optimism through its clothing. The company sells its products within stores throughout the United States, as well as has its own Life is Good-branded stores.

Life is Good Saratoga sells apparel, hats, and accessories in men's, women's and children's sizes. The store also carries merchandise from Rainbow Sandals, Bronwen Jewelry, and Surfer Dudes.