Boston Calling Unveiled: How the Festival Showcases Music and Brands

Have you ever wondered what it takes to create a diverse music festival that showcases incredible talent and incorporates brand activations? Every year, music enthusiasts gather for Boston Calling, an exciting weekend filled with performances by well-known artists such as Ed Sheeran, Hozier, and 2024's It Girl, Chappell Roan. The three-day music festival, with acts...