Can Gen Z Jumpstart JOANN’s Recovery?
JOANN has launched a new campaign aimed at Gen Z to tap the generation’s budding interest in sewing. Are there strong enough drivers behind Gen Z’s interest in sewing to support a long-term trend?
JOANN has launched a new campaign aimed at Gen Z to tap the generation’s budding interest in sewing. Are there strong enough drivers behind Gen Z’s interest in sewing to support a long-term trend?