Cannock campsite launches outdoor initiative to encourage locals to explore the great outdoors

A campsite in Cannock has launched a new initiative to encourage locals to experience the great outdoors more often, after finding that almost a third of children in urban areas have never visited the countryside.

New research by The Camping and Caravanning Club of 1,000 city-based parents and their children aged six to 12 also found 21 per cent of youngsters have never attempted to climb a tree, while 35 per cent have never slept in a tent.