Ruggable’s New Collection With Goop Will Turn Your Home Into a Wellness Sanctuary
Goop is expanding its reach in the home decor sphere. The Gwyneth Paltrow-backed brand focused on health, wellness, and beauty has partnered with Ruggable to release a collection of eight rugs that will make your home feel like your own personal wellness retreat and become the calm sanctuary every home should be. Ruggable worked goop’s […]
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Goop is expanding its reach in the home decor sphere. The Gwyneth Paltrow-backed brand focused on health, wellness, and beauty has partnered with Ruggable to release a collection of eight rugs that will make your home feel like your own personal wellness retreat and become the calm sanctuary every home should be.
Ruggable worked goop’s signature clean and neutral aesthetic into the designs of the washable area rugs in the collection. The final designs feel ultra-luxurious and worldly but, like all Ruggable toppers, they can be tossed in the washing machine when it’s time for a refresh.
“A well-loved home is a backdrop for our most special memories: playing with our children on the floor, a boisterous dinner party with old friends, a rare quiet moment curled up with a book,” Paltrow said about the collaborative collection. “For Ruggable x goop we leaned into those precious moments, blurring form and function to create an elevated collection of organic neutrals with motifs and textures lifted from our travels.”
“Our hope is that these luxurious, washable rugs live in your mind as part of your most special memories for years to come,” she continued.
The eight rugs in the collection are meant to invoke a sense of peace and relaxation in the space you place them in. Inspired by motifs from the modern Spanish revival aesthetic and Indian Dhurrie textures, among other regions and aesthetics, the rugs will be available in all of Ruggable’s bestselling textures (Flatwoven, Tufted, and Re-Jute). Most of the designs rely heavily on neutral tones, but some include pops of blue and teal, so color lovers can even get in on the collaboration.
Shop the entire collection from Ruggable and goop here — prices start at just $99 and you can grab a rug in virtually any size. Get ready to set up your zen zone and sink into utter relaxation.
