10 of the most expensive tennis outfits of all time
Stars like Serena Williams, Roger Federer, and Novak Djokovic have worn thousands of dollars' worth of clothes, sneakers, or accessories on the court.
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- Many tennis players partner with luxury brands like Rolex, Tiffany, or Off-White.
- Stars like Serena Williams and Roger Federer wear outfits worth thousands of dollars on the court.
- These are some of the most expensive outfits seen at tennis matches around the world.
Tennis is one of the few sports where the players are allowed to express their individual style — and many do that by partnering with luxury brands such as Rolex, Tiffany, and Off-White.
It means players like Serena Williams, Emma Raducanu, and Roger Federer have taken to the court wearing thousands of dollars — and in one case, over $1 million — worth of clothes, sneakers, or accessories.
And these are only the items with disclosed values — many tennis stars wear custom creations that it's impossible to put a price tag on.
Here are some of the most expensive outfits worn on the court, from the US Open to Wimbledon.
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The British tennis star played her first match wearing £30,000 (around $38,000) worth of Tiffany jewelry, The Daily Mail reported.
Raducanu, who became an ambassador of the iconic brand in September 2021, reportedly wore a pair of pearl earrings worth £7,575, a matching necklace worth £3,875, and a white-gold bangle encrusted with diamonds worth £18,900.
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WWD reported that Nadal's Richard Mille watch, called the Carbon TPT B.4 RM27-05M Manual Winding Flying Tourbillon, is worth a staggering $1.1 million. It weighs just 11.5 grams, which means it doesn't interfere with a tennis player's swing.
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Williams wore a custom Nike outfit for her final US Open look. She helped design the black outfit, which had a six-layer skirt referencing her six prior US Open wins, according to a Nike press release.
The bodice, which was covered in real diamonds, "alludes to the night sky" at the event, according to the press release. Her sneakers, also custom, had a diamond-encrusted Swoosh and solid-gold shoelace tags accented with "400 hand-set diamonds in black ceramic." The shoes were designed in collaboration with Serena Williams Jewelry.
The shoelace tags alone were worth $1,795 each, Snobette reported, citing Serena Williams Jewelry's website. They are no longer available.
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Abloh, who died in 2021, worked with Williams multiple times throughout her career.
During the 2018 US Open, she wore a one-shouldered dress with a tulle skirt designed by Abloh for Nike and Off-White. Williams was involved throughout the process, Abloh told Vogue in 2018.
"This is very far from a design-by-numbers project. As you can tell by her personality in her play, she's very much involved in her aesthetic," he said.
A limited-edition dress inspired by Williams' look was available at select Nike stores for $500. A matching jacket like the one she wore off-court was also sold, for $900, according to Vogue.
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Federer, a longtime Rolex ambassador, chose a Cosmograph Daytona Rolex covered in orange sapphires for Wimbledon's centenary celebration, according to GQ.
Chrono24, a luxury watch marketplace, currently lists the watch for as much as $382,000.
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Sharapova wore a Swarovski-covered black Nike dress designed by Riccardo Tisci for her appearance at the tournament, Vogue reported.
"A lot of it had to do with design and how I wanted to feel and what elements he wanted to bring to this from a completely different background than just sports, from couture, from fashion," Sharapova said of the look.
The dress retailed for $500, and a matching bomber jacket was priced at $700, according to Vogue.
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Kournikova's preferred watch, an Omega Constellation, ranges anywhere from $3,000 to $25,000. According to W Magazine, Kournikova is in good company, as stars like Daniel Craig, Cindy Crawford, and Elvis Presley have all worn Constellations in the past.
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Vekic, a Croatian tennis player, has repped the Swiss watch brand FP Journe since at least 2019, according to one of her Facebook posts.
In recent years, she's been spotted on the court wearing an FP Journe Elegante watch. Tennis.com reported that the orange watch features two rows of brilliant-cut diamonds. She also wore it at Wimbledon this year.
According to Chrono24, this watch can go for as high as $41,000 on the open market.
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Osaka teamed up with Tag Heuer in 2022 to design a limited-edition Aquaracer watch.
"Green is just a color that I like to wear and it flashes and clashes; and it's a nod to my day job," Osaka told Complex. Indeed, the watch is the same shade of green as a tennis court.
There were just 250 of these watches made, according to Complex. Each was priced at $4,050.
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Djokovic signed a deal with Hublot in 2021, GQ reported. Since then, he has worn its signature timepieces across his career. But most notable is this Big Bang Unico Yellow Magic watch, which he wore at the Rookwood Cup in August 2023.
According to Hublot, this watch was first launched in 2021 to pair with one of Pantone's Color of the Year: Illuminating, a bright shade of yellow.
It retails at $29,600.