Why a cartoon crawfish named ‘Mark d’Ballot’ could be the secret to voter turnout in Louisiana

Vote! If not for your country, for the sticker.

Every major election year, voter turnout in the U.S. is dependent on a myriad of factors, from the candidates themselves to individual voters’ identities, education levels, and political leanings. Effectively encouraging citizens to get to the polls (especially considering that the U.S. historically lags behind other counties in this area) is always a topic of heated debate. However, here at Fast Company, we think we’ve cracked the code—and the answer involves a jovial cartoon crawfish tap-dancing his way out of the polling place and straight into our hearts.