Ruggable and Goop’s New Collection Brings “Livable Luxury” to Home Decor
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If there’s one thing Gwyneth Paltrow’s lifestyle brand Goop is known for, it’s elevating the everyday wellness space—often with a lofty price tag. From $1,000 sex toys to luxury Birkenstock sandals, Goop has made the wellness category downright cool. Now, Goop is entering the home decor space in collaboration with the machine-washable rug brand Ruggable.
The eight-piece rug collection features various textures, compositions, hues, and motifs, leaning into simplicity and organic neutrals with minimalist designs at the forefront. Whether using the padded rug as a yoga mat, a cozy spot for your pet, or just adding a new centerpiece to your favorite room, the joint collection is designed to inspire and bring a dash of “livable luxury” to any space.