Apple Vision Pro launches in Europe today. A new sales report indicates that it really needs a boost
![Apple Vision Pro launches in Europe today. A new sales report indicates that it really needs a boost](https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/wp-cms-2/2024/07/p-1-91154522-apple-vision-pro-sales-supply-chain-idc-asia-europe-price-cost.jpg)
Apple’s spacial computer is clearly losing steam with customers. There are reasons for that.
In February, Apple launched its first major new device in nearly a decade, the Apple Vision Pro. It was handily the most anticipated gadget launch of the year, with massive marketing and media hype surrounding it.