Redefining Value: The Strategic Vision Behind Verizon’s Total Wireless Rebrand
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews Verizon Value CMO Cheryl Gresham and CRO David Kim. They explore the innovative strategies behind rebranding Total by Verizon to Total Wireless, fostering strong connections with diverse communities and maintaining a competitive edge. Verizon Value is renowned for its...