The negativity injurious to our brand — Rock City as it bows out of contentious SSNIT hotels sale

Leading hospitality firm, Rock City has withdrawn its bid to purchase 60% of shares in four SSNIT-owned hotels, citing the undue negativity surrounding the transaction. In a letter addressed to the SSNIT Director General dated July 12, Rock City said it took note of ongoing media discussions and perceived lack of stakeholder engagement which has created perceptions we don 39;t want to be associated with our brand.