7 Common Types of Surveys | InMoment

Customer Experience 101Surveys are a way to compile data from a group of people, but they can be more than that. Surveys are also direct insight into your customers and information about how they feel about your company, products, and services. How did your customers perceive your most recent product launch? How do they feel about your company’s social media presence? Surveys are a direct line to find out and glean valuable information about your customers and your company.But not all surveys are the same, and different types of surveys can provide different insights. There are many types of surveys your company can choose from, and it can be hard to determine which one would be the best for your needs. So to help you figure out the right type of surveys for your needs, we’ll walk you through the most common survey types, the benefits of using surveys, and how to get started today.How to Choose the Right Survey MethodPrior to launching a survey, it’s imperative to consider what resourc...