Dabur expects growth in consumption aided by power brands

FMCG giant Dabur anticipates gradual consumption growth this fiscal by expanding into rural markets with its power brands, aiming for better rural consumption while introducing premium products in urban areas. Chairman Mohit Burman projects an upturn in consumption trends due to normal monsoon predictions, improved economic indicators, and government infrastructure spending. Dabur CEO Mohit Malhotra eyes Quick Commerce as a key channel for growth, expecting rural consumption improvement in the second half of the year.