Watch Review: Marathon Jeep Rubicon GSAR 41mm Automatic Collaboration

In 2024, Canada-based military tool-watch maker Marathon surprised the timepiece community by announcing its first commercial collaboration project — the brand would be the official watchmaker for the Jeep automobile company. That means a formal licensing relationship between Marathon Watch Company and Stellantis (corporate owner of America-based Jeep) that has Marathon making Jeep-branded timepieces to […]

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