Tubi’s UK Campaign Isn’t Afraid to Call People Out

Tubi is doing its own British Invasion, launching its first brand campaign in the U.K. Following its arrival in the U.K. earlier this month, the Fox-owned ad-supported streamer is now rolling out its "Watch What You Actually Want to Watch" campaign, focusing on British viewers. Nicole Parlapiano, Tubi's chief marketing officer, told ADWEEK that the...