Why tailoring strategic communication is key to startup success

This VC learned some key lessons in messaging after giving presentations to four different groups—including a sixth grade class and a team at Amazon Web Services.

I recently gave presentations about venture capital to four different audiences—my child’s 6th-grade class, university students, my father’s pension club, and a team at Amazon Web Services (AWS). Each experience was a lesson in empathy and adaptation, teaching me invaluable lessons about tailoring strategic communications effectively to your audience. Lessons that can be aptly applied to founders pursuing startup success as they navigate a slew of stakeholders—from investors to customers to employees and beyond.